Leads Management – Capture Form
Leads management is a vital piece of the puzzle for your online marketing business. The first step within the lead generation process will be proper article marketing. With your fully researched and SEO optimized keywords, you will begin to generate a regular flow of visitors to your blog. You should have a very warm and welcoming blog, clutter free of any sales pitches. Offering content of value and free training is a great way to generate a lead by having your visitor opt in for the mere value of what you are offering. BUT stay away from direct sales on entrance to your blog.
The next step will be an appropriate and engaging capture form on your blog to entice the curiosity of visitors. Once the potential customer has opted in to your program, your leads management will move to the next step being communication. Since you’ve fully optimized your article, the leads at this point should be targeted leads, meaning they are someone who searched a specific niche and have generated results related to their search. So now it’s up to you to offer top notch customer service upon entry to your business. Although you have an auto responder in place, personally engaging with the customer as well is very important to your lead generation process. [Read more…]